Pragmatic Play Expands Its Live Casino Offering With New Partnership

signing a contract

A new partnership between Pragmatic Play and Novibet will help build on the reach of one of the most popular live casino platforms.

World Casino Directory reports that sportsbook and online casino operator Novibet signed a commercial deal with Pragmatic Play that will see its live casino portfolio launch across a number of regulated markets, including the United Kingdom and Greece.

Customers of the game tech company will be able to access its rapidly growing live dealer content, including Blackjack Azure, a product that features a multi-seat option, early decisions, deal now, auto stand features and more.

Mega Roulette, with its slot style multipliers, features and win chances and Mega Wheel are also part of the offering.

Novibet casino manager Fotini Matthaiou lauded Pragmatic Play’s well-deserved reputation as a leading multi-product provider saying: “We’re very enthusiastic to realise this partnership.”

“It’s thrilling live casino games open up new avenues for our players to enjoy their iGaming experiences and we’re eagerly awaiting a strong future relationship together.”

The integration deal allows Novibet’s users to experience unique products that combine fun-filled action with nostalgic TV-like themes, giving them the opportunity to broaden tastes, while also benefiting the supplier by promoting the cross-sell potential of its offering.

Commenting on the continued growth of the lie casino vertical, Pragmatic Play vice president of commercial strategy and operations Bhotesh Maheshwari said its live casino offering continues to grow in popularity.

“We have experienced substantial growth in the live casino vertical and are delighted to welcome Novibet into the fold as a valued partner.”

The new partnership agreement is on the heels of the launch of Pragmatic Play’s latest hit, Wild Booster, which adds to its growing multi-product offering.

Pragmatic Play delivers live casino for Mansion

pragmatic play logo

A leading game provider has integrated its live casino offering with one of the world’s fastest-growing gambling brands.

Asgam reported in March that Pragmatic Play has integrated its dedicated live casino offering ith Mansion’s M88 brand.

Broadcast from a specially designed, tailored studio to suit M88’s needs, the operator’s customers can now enjoy Pragmatic Play’s Baccarat, Speed Baccarat and Roulette products optimised for performance on all devices from desktop to tablet or mobile.

The products were put live just seven weeks after the two companies first signed a partnership deal, highlighting Pragmatic Play’s single API integration and dedication to creating immersive, engaging experiences for its customers.

Pragmatic Play has also entered into a similar commercial partnership with Kindred’s Unibet brand in recent weeks, as it continues to grow its footprint in the Live Casino space.

“Signing this deal was a real statement of intent for us, and we’re delighted that we’ve been able to bring our products live so quickly with M88,” Pragmatic Play chief business development officer Yossi Barzely said.

“The launch of this dedicated studio marks a proud moment for Pragmatic Play in its journey to become the leading iGaming content provider and we look forward to growing further with M88.”

Creative director at Mansion Asia Carlos Lopez said: “Our players are already as enthusiastic as us about Pragmatic Play’s live casino offering being delivered from a dedicated studio, and we’re thrilled at the swift turnaround.

“It’s always very fulfilling working with companies with similar goals to ours and we’re excited about what the future holds for our partnership.”

Pragmatic Play currently produces up to five new pokie machine titles a month, while also delivering live casino and bingo games as part of its multi-product portfolio

Rose Varrelli avatar
Rose Varrelli
Senior Casino & News Writer

Hi there! I’m Rose, and with nine years behind me in the iGaming industry, I craft engaging narratives at CasinoAus. My education in Communication across Europe has sharpened my skills in fintech, casino legislation, and digital marketing. Backed by a strong foundation in SEO, storytelling, and cross-cultural communication, I’m passionate about creating content that resonates globally and educates our audience.

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